Blogging is a very exciting new venture to begin. Many new bloggers go all out with posts and create an increasing number of posts during the initial days of the blog being live. However, as time goes by, new bloggers find it hard to come up with new topics for posts. As creative juices begin to ebb, posts start to dwindle and as we know already, this affects your PageRank immensely. Blogger’s block is a real problem for many bloggers though it can easily be overcome by having a practical plan in place. Editorial calendars are one of the most essential aspects of blog maintenance and having one in place can spare you the agony of worrying about searching for a topic for your next blog post on those creatively low days.
So how do editorial calendar for wordpress help combat blogger’s block? Let’s find out…
1. It creates a consistent schedule for posting
Being a blogger is essentially a fulltime job. Between looking for new topics to cover, reading up on industry specific news, looking for keywords to work around, promoting your blog and having a life worth blogging about, one can fall behind on their posting. Even when one has set aside a specific chunk of time that they plan on using essentially for writing a post, the actual writing process could be very difficult to undertake. On days when the creative juices just aren’t flowing, you may find yourself simply staring at your computer screen with a sentence and a half of content written down that you keep revising in order to get the inspiration for the whole post going. However, when you have a set schedule in place, you would have a list of options and categories out of which you can develop a post.
2. Pick topics in advance
Depending on the industry that your blog covers, you would have between 5 and 10 core categories that your blog posts would fall under. Some of these categories would be more ‘active’ than others. For example, if you blog about phones, your ‘industry news’ segment would need to be updated daily while the ‘super luxury phone’ segment could only be written about when someone launches a handset that is fit for the category. If you have categories in place beforehand, you would be able to estimate exactly how much time you need to devote to each category each day or each week. Your news based posts would need to be updated daily while you would need to rely on an editorial calendar to fill up categories like tutorials, ‘how tos’, history based items, etc. by using an editorial calendar, you’d be able to keep these categories updated on a regular basis and you would always have something to write about even when you are struggling with blogger’s block.
3. Use the same category to cover on select days each month
A foolproof way to ensure that your blog doesn’t fall into a lull is to try and create a different post for a category that you have reassigned for a particular day or the week or month. For example, if you own a blog about cooking, your editorial calendar could look like this- for Mondays, you do a review of a classic cookbook recipe, for Tuesdays, you write about a new dish that you created, for Wednesdays, you do a post about healthy snacks, for Thursdays, you write about world cuisine and for Fridays, you write about party food. For a monthly layout on your editorial calendar, you could also include weekly posts and you can create a cooking show review for the first week, a post about world cuisine during the second week, do a history of foods/cuisine post during week three and do a review of local restaurants for week four. If you really want to keep blogger’s block at bay, you can always create a yearly editorial calendar as well and mark important festivals and holidays (like thanksgiving, 4th of July, Easter Sunday, etc.) and do recipes made during those days. You can also divide your yearly editorial calendar according to seasonal recipes and foods and keep those topics aside in advance.
About The Author: Margaret is a writer blogger. She loves writing, travelling and reading books. She contributes to Hometone
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