Pinterest has just stepped up it’s game in social media marketing. Right now it sits around 3rd in rankings on the most popular social media network on the Internet but its new feature may raise it above Twitter and Facebook. Many small companies use the site to advertise their products and create awareness on the site but more will be jumping on the “board” so to speak.
If you’re not familiar with the social media site then check out this recent article by guest blogger Amy Boughner here.
Pinterest added a new feature this week to the growing site that will be sure to have more businesses joining. Gifts is a new feed that has been added to the growing subcategories to chose from. All the products featured in the feed are for sale, which is known as a “Product Pin”. These Pins have real-time pricing, stock availability, locations it can be purchased at or online, and purchasing availability all in their description.
The feed can also be filtered by price ranges from $200+, $50-$200, $25-$50, and $25 less. If the price of a product that a customer has Pinned drops an e-mail is sent notifying them of this change.
Some great features have been added for the companies behind the products. The logo of the company is now placed in the description of the Pin. Also added to the description is a tab that when clicked sends the user straight to the product on the company’s website.
Due to the fact that Pinterest Gifts is still new there are some improvements that I am sure will be fixed in the near feature. These include the fact that companies can’t directly add their Pins’ into the gift section. To have their Pins able to join that feed rich Pins need to be implemented into their website. However this is not a problem for companies that are already using sites such as Amazon, e-Bay, and Etsy to sell their products because the integration has already been done to use those platforms.
Pinterest has been able to reach a new level in social media by allowing customers to shop for products right from their own social media sites. Do you think the Gift feature will be a beneficial tool to market your products?