Quora is one of my favourite social media platforms. It has a simple mission – to provide the best answers to all sorts of questions – and an elegant, unobtrusive design.
Asana, a great task managent tool for teams, shares the same design philosophy. Both companies do one thing really well and know an outstanding platform when they see one.
That’s why it makes a ton of sense that Asana uses Quora for customer feedback, soliciting ideas for new features, and answering general queries about the company.
While Asana has a complete set of support services on its own website, this is a simple example of a company going to where the conversation is to proactively address customers’ problems, as well as influence potential customers. It seems that the whole team at Asana has jumped on the Quora bandwagon, as everyone from the interns to the CEO is answering questions.
Since we use both Quora (for client services) and Asana (for organizing our team members’ tasks) at ReSoMe, it’s fun to see these two worlds collide in a way that makes customers (like us) feel like we’re all on the same wavelength.