Relevant Links – Business Case Studies & Top Examples Using Google Plus, Facebook, Instagram, Pinterest and more!
Every week we have our team meeting at ReSoMe and each team member is assigned a “speciality” or two. They specialize in 2-3 social networks or platforms and monitor the blogs and news around those specialities for relevant social media links, important updates, trends and awesome examples of businesses using those social platforms. These are some of the highlights from around the web this week:
We love to see when a brand makes a mark in new territory and Topshop and their London Fashion week show did just that using Google+. They used Google Maps to give viewers a tour of the space where the show was held and in store hosted a “Be the Model” photo booth that let you virtually try on clothes and send GIFs to friends. Behind the scenes (night of the show) they held a Google Hangout with creative director then streamed the show on Google+ with embedded video. But it didn’t even stop there, after the show they lanuched a Be the Buyer hangout app where every look can be swiped onto a “wishlist” then used the stats from the Google Hangout to figure out what consumers will actually be buying. Wow.
A must read for Facebook page managers and brands: The 5 Biggest Brands on Facebook And How They Do It. You might think you know what they do but you would be surprised! From hiring fans to be consultants, using exclusively user generated content to leveraging features like milestones for the smaller things some of these brand pages might surprise and inspire you! Facebook, Coca-Cola, MTV, Disney & Converse all doing well and for good reason.
Huge news for the music industry – Billboard has partnered with YouTube to start including YouTube views into Billboard listings. It used to seem like a huge feat for an artist to jump from social media stardom to mainstream stardom and also unique when superstars went to social media. Now the two worlds are colliding and combining. This will be cool to watch and see how YouTube views reflect on Billboard rankings and what changes will ripple out.
Mascots are a great marketing tool for businesses, they allow a business to put a face on the brand, they are fun, they can sign autographs, show up at press conferences, give hugs, do interviews – but what they can’t do – is have a LinkedIn profile. LinkedIn removed a Rooty Bear profile created by A&W based on the fact that it wasn’t a real person. Rooty then turned to YouTube and Twitter to help get the message out and campaign for a LinkedIn profile – with content geared to prove that in fact, #RootyIsReal! The campaign is clever, entertaining, cute and very effective! Who feels like a Papa Burger?
Molson Canadian has launched an Instagram campaign called Make Your Mark to help raise brand awareness and generate some great content for their site! Using the #molsoncanadian hashtag submits your image depicting “what it means to be Canadian” to be featured on the Molson Canadian site for all to see! There is nothing to win just a chance to be a part of something fun. And if it means we get to see more images like this:
We are all for it!
The move to Pinterest for many businesses is not a small one – the visual element and how it drives qualified traffic smack-dab to the right spot on your web site for what they are interested in buying is no small feat for a marketing tool. We have seen some interesting campaigns to help drive coverage on Pinterest and here is one more; the online shopping site Daily Grommet ran a contest using Pinterest that increased traffic to their site (not their profile or their social sites but their e-commerce website) by 140%. There is some real ROI. Click here to read the case study.
Know a great campaign or example of a brand using social media like a rockstar? Share the story or link in the comments!