Every week we have our team meeting at ReSoMe and each team member is assigned a “speciality” or two. They specialize in 2-3 social networks or platforms and monitor the blogs and news around those specialities for relevant social media links, important updates, trends and awesome examples of businesses using those social platforms. These are some of the highlights from around the web this week:
Facebook adds more monetization to the mix, this time on the personal profile side by slowly rolling out the ability to promote your friends’ posts on Facebook for $7. Why would you want to do this? Facebook suggests some practical applications: promoting a charity run, renting an apartment helping a puppy find a suitable adoptive home are some. The comments, however, highlight that this feature could allow some posts to go horribly wrong if you forget to set the right privacy settings, post something scandalous and a not so good intentioned friend promotes it to the world. Things could get messy. We’re not sure if people would use it and if they would if they would pay so much for it. You could buy your friend a coffee at Starbucks or two anywhere else and still tip the barrista with that same $7. So let’s see if it sticks.
Why do people follow brands on Facebook? Here is a cool infographic to help answer just that question and a few more about what people are doing on Facebook with brands as well as their friends. To help add some fun to those posts Facebook is also working with Pixar to add more – and more human – emoticons. Which emotions would you want see included? (I know I’m hope for something in the face-palm or head-desk theme! ^ST)
YouTube this week is all about feel good stories – first a story about girl that goes on a trip, takes hundreds of photos – then looses the SD card with all of those memories at the airport. Most stories would end there, except this SD card was found by a kindly YouTuber that created a video of the images asking “Who’s that girl?”, posted it and through the power of YouTube the owner was found and her photos returned! Next is the story of a not for profit educational channel approaching the billion views mark! Seasame Street will soon join the ranks of pop stars for the staggering amount of views – that’s a lot of learning and it makes us smile!
It is not too far off the mark to say in some respects social media can resemble not much more than a popularity contest, this is even true among the platforms themselves! Pewinternet.org did a study and stacked the main players up and compared the users and the popularity of each platform among the users, the results were not surprising (Facebook still takes the lead for most users and most popular among the user selection) but interestingly enough Twitter is growing its user base quickly but Pinterst is close on its tail! Mashable helped pull out some of the highlights in their article here. The demographic data is excellent, if you are planning out your social media campaign or reevaluating it, it might be worth a look to see if your target market and your social channels match up!