When it comes to social media marketing, many businesses gravitate to Facebook. While the site makes it simple to set up a fan page and promote it, you are missing out on some major opportunities if you are not on some of the other major sites.
Most people choose between Facebook and Twitter, preferring one over the other. However, Twitter has a lot to offer, particularly if you enjoy interacting with other people. You just have to make sure you use it properly.
Remember that Twitter is for socializing. You can’t just tweet a link or ad every so often and expect people to respond. To be truly successful on this platform, you need to be active in the community. Take time to talk to people and retweet non-promotional links that your followers might like. It is very important to avoid spamming your followers. There are millions of people and companies online and they will quickly move to someone else.
Building a good list of followers takes some time. If you are truly active on Twitter and commenting on other people’s tweets, you will start to gain friends naturally. You can speed the process up by following people who like a competing company.
LinkedIn provides people with a unique way to connect. It is primarily a business based social media site, but works equally well for employees. If you have a business, you should certainly set up an account. Encourage your employees to create accounts, as well, and to connect to each other on the site.
Make sure your LinkedIn profile links to your website or blog. Many people will check to see if you are verified on LinkedIn, but they may also want to check out your actual website. Be sure to create a profile that is rich with keywords to ensure that you can be found easily.
Pinterest is one of the newer social media sites around, but it is growing incredibly fast. It is based around images, which can be useful in nearly any industry. People “pin” or bookmark images from websites and can repin these from other people’s boards or collections.
Since Pinterest is so visual, it has broad appeal. Whatever your company’s focus, you can provide photos that will attract customers. Set up your own boards and participate in the community. Pin things you think would be useful for your own customers and have a board just for your own products. Shared boards are also a great way to help build a qualified and relevant community on pinterest. Once you gain some followers, you will start to see people repinning your products and articles.
Facebook can be a good platform to start out on, but don’t limit your business to just one social media site. Expand and reach more people by joining potential clients on Twitter, Pinterest and LinkedIn.
Is there another site you think is more important to be active on? Let us know in the comments!
About the Author: Gavin Carter is a social media marketing guru. He loves to write about marketing on these platforms for small business blogs for which he recommends to have them hosted on a good web host, you can find one by surfing sites like virtualhosting.com to make an informed decision.
Image source: flickr.com/greyweed