Nothing But A Plus
Google is the most-visited website in the world. Therefore, it would be natural for businesses to advertise with Google using +Post Ads. Almost every country in the world has access to Google, so if you’re looking to take your business onto the international stage, you should look into using Google +Post Ads to scale your business as you gain more customers.
Your Ad Here, There and Everywhere
Businesses use Google +Post Ads to engage with consumers and build a long-lasting relationship with them. No longer does one have to take out an ad on television, print, or a billboard—the costs of physical advertising may still be too much for smaller businesses. A growing number of 18-33 year olds believe in digital ads trumping their traditional cousins—over a third said digital ads alone were more effective.
If you’re looking for global reach, you can use Google’s near-worldwide availability to your advantage, as you only need 1000 followers or more on your Google+ account to use +Post Ads. The global marketplace is expanding quickly, and smaller businesses can compete with much larger ones. You can sell your products and services in new markets, and if you cater to their needs and provide quality customer service, you can gain revenue streams and customer loyalties in other countries—just remember to tailor your ads to your target audience’s preferences and culture.
It would be wise to look up your market and understand how international brands advertise in those countries so that you have an idea on what to put on your +Post Ad. This will give you a better chance to compete with companies that have a larger foothold in the country you’re looking to advertise in, and could help save money on your advertising budget.
A Perfect Fit
Google also gives you control over your ads, so you can customize them in any way you want. If you’re considering reaching a global audience, Google +Post Ads can be customized by language, your budget, and advertising strategy. Using Google+ with +Post Ads can help drive engagement with your customers. Google+ discussions tend to be more in-depth and industry specific, so you can show off your expertise about your industry to customers or investors who are looking into your products and services, and you can show them why you’re better than the competition.
Businesses should also keep in mind that a growing number of people are accessing the Internet using mobile devices, so consider customizing your ads so that they can easily be seen on mobile devices. This will allow customers to engage with your company on the go.
The Center Of Attention
Google’s meteoric rise has allowed it to play a hand in multiple industries, and one of them is advertising. No longer do businesses have to allocate large sums of money to advertising—Google’s brand name alone can make your advertising budget a fraction of the cost. Crafting a message through Google +Post Ads tailored to the audiences you are targeting is generally the quickest way to get customers to engage with your brand, make the sale, and build a long-lasting relationship with consumers and investors.
Megan Ritter is a social media and tech expert who enjoys writing and researching business solutions and new technology. Her blog, VirtualPhone-Number.com, also covers unified communications, as well as the benefits of call centers and VoIP for the healthcare industry.